Ralph and Carol Lynn, owners of Web Search Social, have taken the podcast world by storm. They have somehow managed to generate a base of raving fans who amplify their message – for free. Who wouldn’t want to have people promote their business for free?
Ralph and Carol Lynn call these promoters “Fred” – and you can hear how that came about on the show.
Freds are people who are interested in the material shared on the podcast and blog – they could be fellow marketers, customers, potential customers. You have those people!